Identity and behaviors in the era of social recruiting: The Millennials’ perspective

On issue: 
DOI code: 

Drawing on social media and identity literatures our study aims at investigating the use of social media in the recruitment process by adopting the job seekers’ perspective. Using a qualitative methodology with the analysis of pre and post task diaries made by 171 Millennials, the paper explores their behaviors and the tools they used in searching for a job position. Furthermore, the paper investigates how online identity and its co-creation process influence Millennials’ willingness to use social media for recruitment purposes. Lastly, the research aims at exploring if and, potentially, how professional and non-professional social media, with their different features, users and goals, are constantly changing the recruitment process, thus offering suggestions for the design of effective recruitment practices.