Impresa Progetto ad AIDEA 2019

In occasione del Convegno AIDEA di Torino, Impresa Progetto promuove un incontro tra Gianfranco Rusconi e quanti interessati al tema "Etica e business: un ponte tra stakeholder theori(es) e teoria dei sistemi aziendali".
L'incontro avrà luogo giovedì 12 settembre 2019 dalle ore 11.00 alle 12.00,
L'idea è quella di prendere spunto da un recente paper di Rusconi stesso - (2019) "Ethical Firm System and Stakeholder Management Theories: A Possible Convergence", European Management Review, 16 (1), 147-166 - per uno scambio di idee, in vista anche di un'eventuale raccolta di contributi da far confluire in uno Special Issue della Rivista.

Processi di valorizzazione e gestione del Patrimonio Culturale: alcune riflessioni negli scenari della complessità

Contributions and working papers
On issue: 

Cultural and environmental goods are important tools for tourism, being a strong driver for socio-economic development; by their attractiveness, they are able to  improve good and services  chains. They are agents for competitive advantage not because they directly produced income, but because they favourite positive externalities. They can produce or favourite synergies with craft activities, a renewal of ancient jobs in complex socio-economic systems where wishes go on needs. This circle produces significant and also unexpected economic and financial effects, on the occupational horizon too, just as consequence of the virtuous circle begun in the different economic sector.

Aim of the “chain of the beautiful” is to produce an integrated network of the touristic offer. Development in this sector can be generated if socio-economic and lovely needs are managed in coherence with life styles, biological, ecological and cultural aspects typical of the region. So, organizational logics  – whose nature is much more a cognitive system composed by persons in relation with a market-environment mutually influenced by specific value systems – can be introduced in order to favourite flexibility and resilience, in place of hierarchical models, using learning organization, team organization, network, and knowledge management. Especially network – more than an effective and efficient organizational tool – becomes a clear imagine of new relations among different knowhow in the change logics: so, for example, urban fabric shows strong interaction with environment and landscape, that asks for new and different ways for using cultural goods.