Dibattitto aperto sui fini dell’impresa

Come introdotto nell'Editoriale del numero 1/2020, Impresa Progetto - Electronic Journal of Management apre un dibattitto sul tema dei fini dell'impresa, alla luce del recente Statement on the Purpose of a Corporation della Business Roundtable. La proposta di dibattito è stata poi ulteriormente articolata alla luce dell'emergenza sanitaria e degli stimoli alla riflessione che ne derivano.

Quanti desiderano intervenire nel confronto possono inviare i loro contributi secondo le modalità specificate nel documento di Addendum alla proposta di dibattito.

Modello di business, patrimonio strategico e creazione di valore

Contributi
On issue: 
Field: 
Accounting and Business Adm.
Authors: 
DOI code: 
10.15167/1824-3576/IPEJM2018.2.1120
Abstract: 

What is a business model and what is it for? How can it be employed as a management tool? These are the main questions the article strives to answer to, proposing to define the concept and to operationalize it in a way both rigorous from a theoretical point of view and easy enough to be understood and practically implemented. In this perspective, the article tries to bring order in the massive but somewhat confusing literature accumulated on the subject. The underlying thesis is that the concept of business model, if appropriately defined, can be an extraordinarily powerful key to give discipline and consciousness to the company strategic reasoning. In particular, the model is designed around the goal of creating economic value and is structured through four interconnected layers: the customer value proposition, the economic model (or type of competitive advantage), the competences portfolio and the strategic equity.