Special Issues 2019

"Skills and competences in maritime logistics: managerial and organizational emerging issues for human resources"

The Call for Abstracts is available here.

Abstracts submission deadline: 15.2.2019 extended! 5.3.2019. Full papers submission deadline: 15.5.2019. Abstracts and full papers will undergo double blind review.

The Special Issue will be published in Septembre 2019.

 

"Studying organizations: identity, pluralism and change"

The proposal has a strong and direct connection with the annual Workshop of Researchers in the Organizational Field.

The Call for Papers is available here.

Full papers submission deadline: 15.4.2019. Full papers will undergo double blind review.

The Special Issue will be published in May 2019.

Social Media Corporate Reputation Index. How social influencers affect on corporate reputation

Essays
On issue: 
Field: 
Accounting and Business Adm.
Abstract: 

Un numero consistente di studi accademici è dedicato alla concettualizzazione e alla misurazione della reputazione aziendale. In particolare, lo scopo di questo studio è quello di quantificare, in modo innovativo, il livello di reputazione aziendale per le aziende del food, così come percepito dai loro stakeholder "social", vale a dire gli utenti che consultano abitualmente “food blog” e canali social. I foodblogger rappresentano a tutti gli effetti dei social influencer in grado di condizionere le opinioni dei loro follower attraverso le recensioni e i contenuti che pubblicano sul Web. Lo studio, adottando un approccio ibrido tra il filone teorico segnalazionista e quello istituzionalista, mira a definire un nuovo indicatore di performance reputazionale denominato Social Media Corporate Reputation (SMCR index).

A substantial number of academic studies are devoted to the conceptualization and measurement of corporate reputation. In particular, the aim of this study is to measure, in an innovative way, the corporate reputation of food companies perceived by their “social” stakeholder, identified as users of food blogs, as an increasingly important category of social influencers.Iit has been calculated the social media corporate reputation index (smcr index) for a sample of food companies adopting an hybrid approch between the signaling theory and the institutional theory.