News and Updates

[ARTICOLO] Tardivo, G., Bresciani, S., & Viassone, M. (2017). A descriptive framework for an excellent social accountability. International Journal of Managerial and Financial Accounting, Vol. 9, No. 2, pp. 166-181

Despite the creation of several guidelines for social accountability, there is not a model able to describe how a social accountability document should be. This paper aims at proposing a framework of characteristics for excellent social reports, useful for those organisations that choose the path of social accountability. After a review of literature on the typologies and features of this kind of accountability, the paper analyses the Italian social accountability awarded in the period 2012-2015.

[ARTICOLO] Orsingher, C. and Wirtz, J. (2018), “Psychological drivers of referral reward program effectiveness. Journal of Services Marketing”, Vol. 32, N. 3, pp. 256-268

Empirical research presents conflicting findings with regards to the effectiveness of referral reward programs (RRPs) and supports two alternative and conflicting views on the effectiveness of incentivizing recommendations. They are, first, a positive effect via perceived attractiveness of the incentive, and second, a negative effect via metaperception of the recommendation. Thus, Authors examine these two opposing psychological mechanisms to reconcile the conflicting findings.

[ARTICOLO] Youssef, K. B., Viassone, M. and Kitchen, P. (2018), “Exploring the relationship between customer education and customer satisfaction”, Sinergie, 105 (Jan-Apr)

It is six to seven times more expensive to gain a new customer than retain a current one. Yet, based on the marketing concept, customer satisfaction is the lifeblood of a business.
The present research has a dual objective, first of all, it explores how to build an effective awareness/education program in terms of customer education (CE) and secondly, it verifies how this can lead to improved satisfaction and whether customers find value in the education involved in these programs.

[Call for papers] WORKSHOP & SPECIAL ISSUE OF MERCATI E COMPETITIVITA’

The Workshop & Special Issue of Mercati e Competitività (SIM affiliate conference) on "Consumer entrepreneurship and its reflections on branding theory and practice" will be held in Milan, at Università Cattolica del Sacro Cuore, on May 28, 2019.

[ARTICOLO] Arbaugh, J. B. and Hwang, A. (2015), “What are the 100 most cited articles in business and management education research, and what do they tell us?”, Organization Management Journal, Vol. 12, No. 3, pp. 154-175

Although business and management education research has made great strides over the last decade, concerns about the area’s legitimacy and attraction of new scholars continue to require attention. One of the obstacles that may impede the area’s progress is a lack of knowledge of the influential works that may be useful in determining the nature and magnitude of potential contributions.

[DA CONVEGNO] Le frontiere del reporting al Convegno SIDREA di Verona

Il reporting, quale funzione di interfaccia e comunicazione trasparente tra le aziende e gli stakeholders che ne popolano il contesto è spinto ad articolarsi da una pluralità di sollecitazioni.

[LIBRO] Paoloni P., Lombardi R. (Editors), Advances in Gender and Cultural Research in Business and Economics - 4th IPAZIA Workshop on Gender Issues 2018, Springer, 2019

Gli studi di genere rappresentano una tematica di ricerca rilevante nello scenario internazionale. Il volume raccoglie alcuni contributi selezionati presentati al 4 ° Workshop IPAZIA tenuto presso l'Università Niccolò Cusano di Roma sulla questione di genere e sulla cultura in un’ottica aziendale, gestionale e contabile con un approccio multidisciplinare. In particolare, il volume indaga le strategie di genere adottate e testate da varie aziende e valuta l'impatto della loro successiva diffusione.

[DA CONVEGNO] XV SIM Conference, Bari, 18-19 ottobre 2018 "I percorsi identitari nel marketing"

Si è tenuto a Bari, nell’ottobre scorso, la XV edizione del Convegno Annuale della Società Italina di Marketing (Simktg), caratterizzato da una nutrita partecipazione di studiosi, manager e imprenditori.
Il Convegno si è aperto con una sessione plenaria sul tema dell’Identità d’impresa (alla quale hanno partecipato in qualità di testimoni aziende quali FCA Group, Natuzzi S.p.a, Di Leo Pietro S.p.A., Spreafico Francesco & F.lli S.p.A.) ed è proseguito, il giorno successivo, con le sessioni parallele nell’ambito delle quali sono stati presentati oltre 120 paper.

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