Special Issues 2019

"Skills and competences in maritime logistics: managerial and organizational emerging issues for human resources"

The Call for Abstracts is available here.

Abstracts submission deadline: 15.2.2019 extended! 5.3.2019. Full papers submission deadline: 15.5.2019. Abstracts and full papers will undergo double blind review.

The Special Issue will be published in Septembre 2019.

 

"Studying organizations: identity, pluralism and change"

The proposal has a strong and direct connection with the annual Workshop of Researchers in the Organizational Field.

The Call for Papers is available here.

Full papers submission deadline: 15.4.2019. Full papers will undergo double blind review.

The Special Issue will be published in May 2019.

Comunicazione, processi decisionali strategici e marketing

Essays
On issue: 
Field: 
Marketing
Abstract: 

Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance communication, particularly the communication function, has acquired or is acquiring inside the organisational structure of companies. Furthermore, this evolution has been made evident by the growth of the role that communication, especially that of communication professionals, plays within the strategic decisional processes of the executive committee and administrative management of a company. Lastly, this evolution has been made evident by the omnipresence of communication within specific company functions, such as marketing, especially with its most advanced and innovative forms and instruments.
The aim of this article is to bring attention to the evolution of the role of communication at the three levels of company administration and management, using both the results of the most recent international and national empirical research as well as the considerations emerging from a lively on-going debate in international publications, most markedly within the disciplines of public relations, marketing, organisation and management.