Special Issues 2019

"Skills and competences in maritime logistics: managerial and organizational emerging issues for human resources" - call for abstracts

È disponibile qui la Call for Abstracts finalizzata a selezionare i contributi che saranno ospitati nello Special Issue, la cui pubblicazione è prevista per settembre 2019.

Scadenza per gli abstracts: 15.2.2019 extended! 5.3.2019. Scadenza per i full papers: 15.5.2019. Abstracts e full papers saranno sottoposti a double blind review.

 

"Studying organizations: identity, pluralism and change" - call for papers

La proposta nasce con esplicito riferimento all'annuale Workshop dei Docenti e deglisStudiosi di Organizzazione Aziendale, a cui prioritariamente si rivolge.

È disponibile qui la Call for Papers finalizzata a selezionare i contributi che saranno ospitati nello Special Issue, la cui pubblicazione è prevista per maggio 2019.

Scadenza per i full papers: 15.4.2019. I full papers saranno sottoposti a double blind review.

Social media marketing nei servizi B2B. Un’indagine esplorativa.

Saggi
Sul numero: 
Settore: 
Marketing
Abstract: 

The paper aims at reviewing extant literature on social media marketing (SMM) in B2B services, scrutinizing and categorizing potential benefits originating from the adoption of SM by B2B service firms. The study also empirically investigates two B2B service sectors, which show some of the typical characteristics of commodity-based service industries.  To these purposes, we performed a systematic literature review to achieve a deeper understanding of the current state of knowledge on SM in B2B services. In addition, an empirical research is conducted on 60 firms (tanker shipping companies; ocean carriers) bringing some descriptive statistics on their SM activity on Facebook, Twitter and LinkedIn. This study addresses an interesting gap in SMM literature, as prior studies mostly focused on B2C industries and manufacturing contexts. Empirical evidence suggests to managers that SMM might be an option for keeping the pace of sectorial transformations and creating a competitive advantage even in conservative sectors.

Social media marketing; B2B; commodity-based services; logistics