Cantino V., Pollifroni M., Cortese D., Longo M. “Branding Strategies and Accounting in wine production: a historical analysis of ‹Fontanafredda› (1858-1932)”, 2016
DOI code:
10.15167/1824-3576/IPEJM2023.2.1548
Abstract:
Massimo Pollifroni presenta l’articolo “Branding Strategies and Accounting in wine production: a historical analysis of ‹Fontanafredda› (1858-1932)”, pubblicato da Valter Cantino (et al.) nel 2016 all’interno del volume “Accounting and Food: Some Italian Experiences”, a cura di Luciano D’Amico, Roberto Di Pietra e Massimo Sargiacomo, per l’editore Routledge.