Tra i webinar che OIBR (Organismo Italiano Business Reporting) ha organizzato nell’ultimo periodo (e che sono accessibili in rete), vale la pena di segnalarne due che segnalano come il...
[LIBRO] Mauri A., Hotel Revenue Management, Pearson, 2012
Among the current key issues regarding the tourism sector, revenue management holds an important position both within academic studies and practitioners debates.
Revenue management exploits differences in purchasing behaviors by diverse market segments. Consequently, pricing and capacity allocation to various market portions are key levers. These topics are constantly evolving with progress of the information and communications technologies.
This book is addressed to students, practitioners, researchers and academics that are interested in having a comprehensive examination of revenue management applications and theoretical contributions.
Aprile 2013