Austrian and Hungarian values and norms in cross-cultural management research

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Different historical perspectives allow for different conclusions about whether the Austrian and Hungarian cultures have much or little in common. This paper looks at the Austrian and Hungarian values and practices as characterised in the findings of cross-cultural management investigations. In doing so, it overviews and discusses the results of two research paradigms, the dimension-based approach and the cultural standards method. Austrian cultural standards are illustrated by critical interactional incidents recollected by Hungarian interviewees within the framework of an Austro-Hungarian research project. The paper concludes that although some of the findings are inconsistent between and even within the two research lines, the revealed values and behavioural patterns are useful for informal self-training as well as more formal intercultural trainings.