Call for Papers "Emerging trends in qualitative research. A focus on social media research" Workshop of Mercati e Competitività

A SIM affiliate workshop  on "Emerging trends in qualitative research. A focus on social media research" will be held at the University of Pisa on 19 May 2017, organized by Mercati e Competitività.

The workshop invites contributions that address the role of qualitative methods in responding to challenging and contributing to data. The workshop solicits theoretical, methodological and empirical contributions which draw on different research streams and disciplines, including marketing, consumer behaviour, social media, etc.

Topics of interest include, among others:

• How qualitative techniques are evolving

• Textual data coding

• Automated vs. human coding in content analysis

• Mixed and multi-­‐method research designs

• Innovative research methods for collecting qualitative data (e.g., social media)

• The role of technologies for social mmedia content studies

• Methods and tools for analysing qualitative data

• Mixed and multi-­‐method analysis in social media research

• Virtual communities analysis

• Netnographic studies

• Measuring social media content

Scholars who wish to present a paper at the workshop are invited to submit an extended abstract of 750-­‐1000 words to annamaria.tuan [at] unipi.it no later than 3rd March 2017.

For further information, pease read the attached file.